Wednesday, January 22, 2014

Make Sure Your Business Plan Has An Internet Marketing Plan

By Meredith Cleckley


Internet marketing is an interesting way for people to sell products and services. Rather than using traditional methods such as print ads and television spots, people can use advertising through internet marketing. The advice in this article should help you apply internet marketing to your own products and services.

Use prizes, giveaways and drawings to increase traffic. People love something for free. Use this to your advantage by offering a prize as an incentive for them to go to your website, sign up for your mailing list and be entered in a drawing. This not only gets you traffic, but also builds up a mailing list for future use.

While keywords are very important, and you will want to use as many of them as you can in your site, beware of using too many as well. Search engine spiders are programmed to ignore sites that literally "stuff" their pages with keywords in order to be found. They are marked as spammers and actually show up lower in the search results or not at all.

While keywords are very important, and you will want to use as many of them as you can in your site, beware of using too many as well. Search engine spiders are programmed to ignore sites that literally "stuff" their pages with keywords in order to be found. They are marked as spammers and actually show up lower in the search results or not at all.

When marketing your products and services on the internet, always respond to e-mails from customers and respond to them fast. If they complain about a grammatical error, fix it. If there is a broken link get that fixed fast. Always respond in a professional and personal manner. Do not argue with the customer. Building customer relationships is important, even over the internet. Be basic and specific. Remember your visitor base includes a wide array of people, with different amounts of knowledge of your products. Use laymen's terms to describe things, but also include the individual specifications for those more advanced. Catering to all of your readers will likely increase sales from all sides of the spectrum.

Share your news, knowledge and information through online press releases. This can be a great way to get your name out there and draw people to your site. It also gives you the appearance of being an expert in your chosen area. Incorporate a few hyperlinks or keywords and you might also see an increase in search engine visibility.

Cultivating a significant customer base today is heavily dependent on your presence in social media networks. A Facebook page for your fans (customers) gives them a place where they can contact you with feedback that will not only be seen by you, but also by all of their friends - giving you an even larger reach. Twitter is one of the best ways today to enjoy instant back and forth communication with your customers.

As stated at the beginning, there is quite a bit of information in regards to internet marketing. Hopefully you will find these tips beneficial. You should now find yourself ahead of the game if you are working to become an expert, or just trying to get a bit of background information.




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