Tuesday, October 1, 2013

Tips And Techniques For Running A Popular Equine Services Website

By Bart Jameson


During the maintenance of a horse classifieds information site, there comes a time when you need to step back for a minute. Running a site can be a stressful job if you try to take on everything at once, so you need to pace yourself to avoid burnout. Here are some suggestions for ways that you can maintain your web ranking without exhausting yourself trying to keep ahead of everything at once.

A successful horse classifieds information site needs to look good on any screen resolution and so must be adaptable. Screen resolutions are continually increasing and it is important that your site looks the same on all types of screens. Since classifieds websites are now accessed through PCs, tablets and mobile devices this is especially important. If customers go to your site from an unfamiliar device and it looks different they may think they've gotten the wrong site and move on.

Having a complete FAQ section will help in saving you and the user's time. Note down questions that often appear in the FAQs and give their answers. Answering the same questions repeatedly won't happen if the page is easily accessible.

Make sure your contact information is clearly available to your visitors on your contact page, and make sure your e-mail address is on every page in your site. Ensure that the information is current, and if possible, provide your fax number and physical mailing address as well. Your visitors will trust you if you're transparent with them.

If you want to increase the traffic on your horse classifieds information site, you have to interlink your pages. This will make it easier for your readers to explore your site, increasing your number of pages views. It will also increase your search rankings because your links will be distributed among all pages of your classifieds website.

Search companies that have "in the news" sections. A lot of companies connect with people who cover their happenings. You can rummage around for your industry +"in the news" just in case you have trouble coming across companies.

Never run a horse classifieds information site using a free hosting service. Your domain address will look bad, and all of your content will disappear along with the company if they go under (which they often do. ) Spend the money for a quality web host that will give you a unique domain name and service you can rely on.

Contests are a great way for users to get involved in your horse classifieds information site. Think of one where you can also benefit from it except attracting more traffic, which is your main goal of course. Having a photo contest where guests submit their photos for entry will be a great way for you to get free images to use on your pages. You may even get some quality photos from it. Don't forget about the prize, though.




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